Ideas91 group started their operations in 2009 as a distributor, sourcing consultant and online retailer in the home appliances and consumer electronics category respectively. With the help of a motivated team and able leadership that recognized opportunities, the group quickly expanded its product portfolio. Apart from the Corporate Headquarters in Dubai, the Ideas91 Group has overseas offices in India and China.
In a short span of time the consultancy division has added many new categories and continues to expand their scope. From helping companies to source kitchen ware, foil, to cables, ropes, chemicals and even tyres – the list is ongoing. The team specializes in sourcing products not only from China but also India, which is headed to be a major competitor to its neighbor.
The distribution division promotes and distributes major brands like AARDEE, Frigidaire, Kelvinator and Kenwood across different markets and product categories. In 2014 AARDEE a world renowned German brand with a clear focus on the health and safety of the customer was launched by Ideas91 across various markets of Middle East and Africa.
The organization has tied up with Electrolux group of companies to market the full range of kitchen non electrical products under the Frigidaire brand and small appliances and beauty care products under the 100 year old brand Kelvinator – across various markets. Under brand Kenwood Ideas91 distributes Major Domestic Appliances (MDA). The brand aims to be the largest MDA brand across the region competing with the largest European brands.
In the online space, Spendwisor.com which started as an online retailer for consumer electronics has moved on to become the loyalty partner for various banks for their online redemptions. It is growing by leaps and bounds in this space on a month on month basis and plans to capture the online space for loyalty redemptions across the region.